Why your site isn't ready to show ads (and what you can do about it)
Has this ever happened to you? The Google AdSense team reviews your site and approves it to show ads.
You get your account approved and then wait... only to receive an email from the AdSense team telling you that your site isn’t ready to show ads, and that there are some issues which need fixing before your site is ready to show ads.
Frustrating, right? It happens more often than not and has become the norm for most bloggers who are just starting out with AdSense.
However, it doesn’t have to be this way!
What is Google AdSense?
If you’re trying to learn how to make money online, then ad networks are a great way to go. The most popular network is Google AdSense, which allows publishers -- bloggers and website owners -- who have content suitable for display advertising, access AdSense.
With AdSense, publishers get paid whenever someone clicks on an ad that's relevant for their audience. Advertisers pay Google when one of these clicks results in them receiving business from customers or prospects that visit their websites.
It’s a win-win for everyone involved: The publisher and Google both make money because of their respective roles in the ecosystem.
And advertisers benefit by being able to reach consumers interested in their products and services.
In fact, almost two-thirds of internet users will click on a sponsored link if they see one while browsing online! That means there’s big potential for making money with AdSense if you know how to use it correctly.
And that’s why we want to help you learn more about it here today! Let's dive right into some tips... Write a professional press release based off the following description:
It's finally happened! You've been working hard for months and now you're proud to announce that your company has been accepted as part of our accelerator program.
This is huge news, but you need to be sure that people know about it before anyone else does.
Fortunately, writing a press release is easy with our step-by-step guide below! Just follow along and soon enough you'll be writing professional press releases like a pro.
What are Press Releases? Press releases are short announcements distributed by news organizations on behalf of third parties who want to share information with their readers.
They're typically sent out via email or posted on websites and provide details about recent events or notable accomplishments.
For example, if you wanted to tell everyone in your industry that you'd just released a new product or launched a new website, then a press release would be an ideal way to spread word quickly and easily.
What should I include in my press release? A good rule of thumb when creating any kind of content is KISS:
Keep it simple stupid! With that said, there are some basic elements you'll always want to make sure you include in your press release.
These include: An attention grabbing headline : The first thing readers will see is your headline so make sure it stands out from all other headlines they might have seen today. Make them curious enough to read more!
What are views?
To help with measuring, we break down views into three groups: Impressions, Clicks and Click-through Rate.
Views are how many times your video has played. For example, if someone watched a 30-second video 10 times in one day, that would be 3 views. Impressions:
When someone loads a page with a video on it - whether they watch or not - that counts as an impression.
Clicks: If someone clicks on a view count for your video, that's considered a click. Click-through rate (CTR): This is how often people who see a view of your video also click on it - or how often people who see your ad also go on to engage with it in some way.
That number is calculated by dividing total clicks by total impressions. In our case, it’s usually around 0.5% to 1%. Why does my CTR seem low?: There are two main reasons why your CTR might seem low:
You're targeting too narrowly Your audience might not match up well with your content Remember, when you target narrowly, you're only showing ads to people who have specifically searched for something related to your business or industry.
So if there aren't many people searching for things related to what you offer on Google search, then there won't be many potential customers seeing your video and clicking through on it.
And even if there are people searching for those terms, maybe they don't want to buy from you yet. Maybe they just want more information first.
Or maybe they've already made up their mind about what product or service to use and don't need yours at all! On top of that, sometimes videos just don't resonate with certain audiences.
Maybe your company name doesn't sound like something people would recognize right away.
Or maybe you're selling products or services that are so specific to a certain group of people that most viewers outside of that group wouldn't find them relevant enough to watch and click on them.
What should I do? The best thing you can do is keep working hard at getting more views across all channels so more potential customers will see your video—and hopefully become fans!
How do I check my views?
Google Analytics offers a number of different tracking methods, including page views and unique visitors.
While these are more basic metrics, they're useful if you don't have time or resources for more advanced types of tracking.
Make sure that whatever you use is set up correctly; even simple misconfigurations could skew your results.
Also, watch out for duplicates—repeatedly visiting the same page should not be counted as multiple views or visits. Finally, check which traffic sources provide referrals to your website.
If search engine traffic doesn’t include branded keywords, click-through rates on paid advertisements will likely suffer as well—even if people are finding their way onto your site through search engines.
This makes using keywords in titles, headings, and body copy crucial for boosting SEO effectiveness.
If you want to make your site as easy to find as possible from a variety of locations and platforms, remember that SEO starts with keyword research .
Take time at the beginning of each month to evaluate how many total impressions those top keywords receive per month, so you know how much work needs to be done.
The result? A clearer picture of where each piece fits into your business strategy , so there's no guessing where improvements need to happen in order for things to get better.
What happens if I lose views?
A typical online display ad campaign is designed so that when one part of a campaign loses views, another part is designed to pick up those views.
As a result, an effective display ad campaign shouldn’t be harmed by a dip in traffic. This tends not to be true for brand-new campaigns:
Unless you have significant experience with display advertising, most of your impressions will come from new sources and if these don’t perform well enough, none of your other sources will get displayed at all.
The best way to avoid being hurt by a dip in traffic is simply to launch multiple campaigns simultaneously and let them run together until they start picking up steam on their own.
Then, as they mature, you can start adjusting individual components. If you only launch one campaign at a time—or even worse, wait until after your first campaign has been running for several weeks before launching another—you’ll risk having all of your efforts fall flat right out of the gate.
How does AdSense measure viewability?
We use automated software that measures whether or not people see a video ad. If a person sees 70% of an ad, that counts as a view.
This is an industry standard for video advertising and represents how users watch videos on YouTube and across the web.
When we measure viewability, we take into account factors like if someone has paused or rewound a video, or left to browse other sites after playing for 5 seconds.
That’s why even if less than 30% of an ad is seen, it could still count as a view. What should I focus on?: Viewability should be one of many metrics you look at when deciding where to place your ads.
For example, if someone watches only 20% of an ad but then clicks through to your site and spends 10 minutes reading articles before returning to their search results, that may be a more valuable interaction than someone who watched 100% of an ad but didn’t click through at all.
Or consider another scenario: You might want fewer views from people who are highly engaged with your content because they may spend more time reading your articles and clicking around.
The same goes for location—you might get fewer views from some locations (like mobile devices), but those views might last longer so they end up being more valuable overall.
What should I consider when measuring viewability?
Viewability is a metric that measures whether or not an ad impression has been seen by consumers. It’s a strong indicator of how well your digital media campaigns are working.
However, there are some things to consider when using viewability as a metric for success. First, just because an ad doesn’t pass certain viewability standards doesn’t mean it didn’t get any clicks and won’t work for future traffic.
If you have any questions on measuring viewability, talk with one of our Account Managers to help determine if advertising with us is right for you! We’re happy to answer any questions you may have.
Can I appeal a viewability decision?
Yes, if there is an error with a viewability decision on your video ad placement, you can submit an appeal.
Before filing an appeal, we recommend that you thoroughly review all available information and documentation provided with Google’s decision notice.
You must include in any submission all of your supporting documentation to demonstrate that no error was made.
Your appeal will be reviewed by representatives who are not involved in making original decisions on viewability issues.
If they decide that a mistake was made or that there were extenuating circumstances affecting our original decision, they may overturn or modify our original decision and re-instate videos where they had previously been disabled for non-viewable rates.
Can I get help with reviewing my site's viewability?
You bet! Send us a message from within your AdSense account, and we'll take a look at what's going on with your page.
For more information, please see our Viewability Guidelines.