The Qur'an states that Shuaib was appointed by God to be a prophet to the people of Midian. The people of this land were said to be especially notorious for cheating others through dishonesty and for idolatry. Shuʿayb's prophecy mainly involved calling the Midianites to the correct path of God,[10] and forbidding them to worship false gods.
It is also said he told his people to stop being dishonest in their daily activities. Although he preached and prophesied for a sustained period of time, the majority of the people refused to listen to him. Shuayb, however, remained steadfast. He consistently preached powerfully against the wicked, telling them of the punishment that had befallen the sinful before them. Shuʿayb warned the people that their ignorance would lead to the destruction of Midian, giving historical examples of earlier prophets, including Noah, Hud, Saleh and Lot,[11] all of whose people had been destroyed by God.
The people taunted Shuʿayb and told him that, were it not for the prestigious family he came from, he would surely have been stoned to death. Shuayb replied, "Is my family of more consideration with you than God?" When the Midianites refused to believe, they were destroyed by a mighty earthquake.[2] The Qur'an, however, mentions that Shuʿayb, and his believing companions, were rescued from the thunderous punishment.[11][12]